In the past few years, social media has grown tremendously. Almost everyone stays connected through an account where they can interact, discover new things, and just stay updated with the latest trends. Applications such as Facebook, Instagram, and TikTok have been effective avenues to promote different services.
No wonder influencers have found careers through partnering with different brands of varying sizes. In addition, companies have tapped influencers because of their effectiveness in marketing their products or services.
In recent research, it was found out that influencers have an effectivity rate of around 80%. In addition, 86% of companies that have invested in influencers will continue to do so in the next few years. This just shows that modern advertisement through the form of social media is not going anywhere anytime soon.
If you own a company and want to test the waters, there are marketing campaigns that you can try that won’t require you to break the bank. As a growing company, you can try these until you have established your footing in the social media world. We have compiled 4 types of influencer marketing campaigns that are effective, affordable, and up-to-date:
Product Placement
Product placement is the simplest way an influencer can help you market your product. This works by sending your product to an influencer related to your niche. For example, if clothes are your product, you may send some to an influencer that is known for their fashion sense.
The influencer will have to tag you in their posts or stories, and their followers will be redirected to your page or account once they click on the links. Be sure to opt for an online background remover with vista create tool for more eye-catching posts that highlight your products.
Other influencers don’t charge companies for product placements because having the items sent for free can be enough for some. Because of this, product placement is the most affordable influencer marketing campaign that you can try.
Sponsored Reviews or Content
Sponsored content is when you sponsor an influencer’s activity so that they can talk about your business. For instance, if you’re a restaurant owner, you can invite influencers and treat them to your best-sellers.
The influencer will have to make a detailed review of the experience, usually in the form of a video or a blog post for their followers. Studies show that 88% of people trust influencer reviews like they trust recommendations from their friends.
It is said that this type of marketing campaign is the most effective since it makes followers or readers experience your product or service through the influencer’s review. For example, if your company sells products, you can send some for an unboxing video that they can post.
Giveaways or Contests
By opting for this marketing campaign, you can tap on an influencer to host a giveaway or a contest where you will be the sponsor. The guidelines should be that the giveaway or contest winner follows your account and has made a few engagements with you.
This is an excellent way to grow followers and attract possible new customers. The usual problem with this is that followers can unfollow you after the giveaway or contest result. Be sure that after the giveaway or contest, you have content on your own page that can sustain this influx of new followers.
Brand Ambassadorship
Brand ambassadorship is more of a long-term relationship with your influencer. By making an influencer a brand ambassador, you are making them the face of your brand. So be sure to find one that really reflects your brand’s values.
You can give your influencer a discount code or an affiliate link, and you compensate them depending on the number of followers who have used their codes or links. This is a good way to measure how effective brand ambassadorship is to your brand.
Conclusion
Social media has grown over the past few years, and new forms of marketing have emerged. Recent studies have demonstrated that influencer marketing is more effective than traditional ads. Whether you are a big or a small brand, you can start collaborating with influencers if you wish to grow your brand, especially your online presence, which is a must nowadays.
There are various marketing campaigns that you can do even if you have a limited budget. For example, you can choose to place a product on an influencer’s post or story, you can sponsor content or a giveaway/contest, and lastly, you can choose brand ambassadors that can help you market your brand in a more permanent fashion.