Today, it is a well-established fact that more than 70% of users don’t go beyond the first page of search results. So sometimes, despite best SEO practices, websites fail to rank on Search Engine Result Pages (SERPs). If this is your case, you have come to the right place.
Several factors affect your rankings on SERPs, and you might know some of them. Still, stakeholders fail to implement the best SEO strategies on their websites. It might be due to complexity or their non-expertise. Interestingly, the task is not as complex as you think; moreover, you can easily outsource affordable SEO services.
Seven ways to Advance your SEO Efforts in 2022
Improve your website loading time and make it mobile-friendly
In the era of 5G, there is no place for a slow website. Users tend to move on to the next search result if your website takes more than 3 seconds to load. Moreover, slow-loading websites tend to rank lower according to Google algorithms. So, consider these tips to increase your website loading time:
- Avoid unnecessary pop-ups, advertisements, and email subscriptions.
- Check website themes and compress non-essential site images
- Move to a trusted host
Similarly, the trend of internet usage has shifted from desktop to mobile. So optimize your website for mobile usage.
Build High-Quality Backlinks from Relevant sites
Sometimes even the best on-page SEO is not enough to rank your websites on search results. So here comes the importance of building high-quality backlinks from authority websites.
Here is how you can achieve this:
- Create high-quality content with high potential for social media sharing
- Use infographics, charts, and data to be on point
- Leverage trending topics to gather quick attention
- Try guest postings and listings
Collobatre or hire guest blogging services to create high-quality blogs post with bylines and backlinks.
Write catchy and relevant meta titles and Descriptions.
As meta titles and descriptions make the first impression, it is vital to craft them carefully. Give reasons to the users to click on your link by writing unique, relevant, and catchy meta titles and descriptions. Let us understand this with an example:
Description 1: Reasons to adopt best SEO practices
Description 2: Best SEO Practices: Things you can not afford to ignore anymore
Have a look at both descriptions. You can easily point out that the description has more chances of getting clicked. While both descriptions convey the same meaning, description 2 increases the viewer’s curiosity.
Harness the power of Social media platforms
Social media is an integral part of SEO efforts. In addition, to optimizing your website, create pages on social media platforms to share the word about your brand. For instance, you can share snippets on social media about your latest activities or initiative.
This can help you drive organic traffic to your website and increase the chances of conversion.
Use Google tools to enhance your SEO efforts.
SEO tools have not to be expensive every time. Free google tools like Google Search Console and Google Analytics are effective in SEO activities. You can easily track your site’s performance and its ranking through these tools. So, if the cost and complexity of SEO tools worry you, free and user-friendly google SEO tools are the thing for you.
Optimize the website’s content
Old and irrelevant contents are the enemies of SEO efforts. On the flip slide, a site with dynamic and updated content makes google algorithms happy. Here are some strategies to optimize your website’s content:
- Keep posting unique and relevant content consistently.
- Emphasize more infographics and pictures
- Optimize the names and alt tags of images.
- Timing matters, so create and share the right content at the right time
- Repurpose content into different formats
Avoid keyword stuffing
When embedded smartly, keywords can help your site rank on SERPs. On the other hand, forceful stuffing of keywords is likely to impact your ranking negatively. So try to fit the keywords naturally into sentences, or do not oversaturate your site with keywords.
Furthermore, it is also crucial to use the relevant keywords for high turnover. For instance, using “ The best backlink services” instead of “backlink services” has more impact.
To outpace the competition in this digital era, make conscious SEO efforts. In this article, we tried to familiarize you with the best SEO practices. Also, you need not be tech-savvy to amplify your SEO activities. You can use reliable tools or hire professional SEO providers to enhance your ranking.
Lastly, it is not too late if your site is not optimized. Follow the tips mentioned in this article, and see the difference.