Seems like businesses around industries have dreams. After earning some big numbers from the Indian festive season, the market is speculated to enjoy inclined revenue in the first three months of the new year.
For the people running any type of business, it can be a remarkable way to make and implement changes and strategies and to make the most of it. What are some reasons that pushed the speculations of expectation of bug revenue are discussed here?
The Gifting Element
We all know the last two years were quite hard, and no one had the luxury to meet and greet their dear ones on many celebratory occasions. But the coming year is going to be normal, which means that the world will be moving back to routine ways of celebration. There are going to be so many parties on New Year’s Eve, and people will be planning to get together with old friends or schoolmates or batchmates. The element of gifting is inseparable, and with so many parties on New Year, there will be big sales of gifts. Even corporations are getting bigger this time.
Another impact that will push the influence of the gifting element is weddings. The first three months of every year witness most weddings, and there are going to be around thirty-two lakhs weddings in India in this wedding season. Imagining the sale of wedding gifts does tell us that many businesses are going to rake in big revenues. The month of February is all about Valentine’s week, which is all about gifting. While people call it a season of love, it is also going to be the season of making money for many businesses as millions of gifts will be sold. People have already started booking Valentine day gifts from Floweraura. Just to make it clear for you, every item counts as a gift when it comes from others as a gesture of love and care.
Brand Collaborations
The collaboration of two brands to bring something unique to the market is widely famous in the fashion industry. Many youth clothing brands have been collaborating with production houses of superhero movies to bring a collection that attracts customers for both brands with a single product. While clothing brands get a surge in sales as the loyal of those superheroes make purchases, the production houses get new audiences and perfect marketing. Brands from industries like cosmetics, fitness, and jewellery are collaborating with widely famous personalities and launching limited-stock collections of various related products. As per the data, such collaborations are more likely to happen around special occasions and festivals. With more than six special occasions listed in the first three months, it is quite sure that there will be many brand collaborations which are going to attract loyal customers and will bring customers. Paid partnerships on social media like Instagram surely brings customer from the influences.
The Celebrations
We have already talked you through the ups of celebrations that the coming year will witness in the first three months but it was more about the gifting part. While gifting is about making someone else feel happy, and the core celebration is about having happy moments, the bar of spending increases easily. People will be buying new clothes, new shoes, new backpacks, and many more items and businesses will rake in big revenues. Events like weddings and concerts provide business opportunities to many industries. Because of trends of increased love for delicacies, a surge is expected in orders through a cake-ordering app.
Celebrations also include sweet little moments, and watching the cinema is also one of them. People are going back to movie theatres which provide a sense of deep relief to the music industry, which provides big business to many other industries like hospitality, media, advertising, marketing, fashion, and more. The first three months are slated for big releases, which also include movies from superstars having a loyal fan base.
Discount offers and big sales, and everything getting online and available at the doorstep are also among the reasons why the first three months of the new year are going to be extremely good for business.